Stay up [reading] forever
But it was the arrival of Muzik from IPC in late 1995 that kickstarted the sector, raising the game of the old hands and attracting publishing money and young writers to take it out of the coterie. Muzik offered wide coverage of the main genres (including jungle) without being patronising or exclusive, gave star treatment to those the various scenes already considered icons (Dave Clarke, Fabio, Roger Sanchez) and made dance feel as though it finally had the same treatment as rock and indie. Mixmag responded with ever chunkier issues (here melding the political about club drugs and anti-government protests with pisstake features on modern dancing) and former inky zines such as Jockey Slut upped their game. 'The Slut' became my favourite with its slightly more irreverent and enlightened (ie, not just dance) take on the culture, and we were forever in their debt when it reviewed our rabid and dissonant fanzine Whore Cull. By the end of the decade, all were wrestling with declining ad revenues and how to better project themselves in the rolling news environment of the web, given the rapid turnaround of tastes and trends in this live fast culture.
Quick mention here for the Shoreditch Twat, wherein the soi-disant twats taking over London's east-central areas traded injokes, made light of any derision howled at them and generally paved the way for the hipster craze we so struggle to understand now (t-shirt on this cover says 'Hoxton is dead, long live Hoxton').
To the net! Where we can actually hear DJs' mixes without the bother of pressing up a CD, where social media functions allow us to rate an event (and get the tickets for forthcoming nights) and where yet more hungry writers eager to cover the scene earn even less for their crust. The big two survivors, DJ and Mixmag, have done a decent job carving out a sizeable web community while still producing a hard copy mag. Me, I don't use them - tickets etc at Resident Advisor, music off Boomkat, podcasts off Fact, with The Wire as my only - occasional - old-media music fix. That reminds me to find those smelly A5 Fact mags - don't worry, I will resist digging for the copies of Vice and Sleaze Nation.
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