Release The Pressure by Leftfield has been featured in a Cheestrings advert. The agency responsible has equated 90s digidub with this novelty fromage, supposedly to illustrate the bouncy, buoying, vitalist transhumanist potential of eating quite-good-for-you-actually processed dairyfoods. Daley and the other one were nonplussed about the arguably tacky juxtaposition, but did say they’d stick to la vache qui rit, merci very much.
Other tie-ups to come:
Massive Attack’s Unfinished Sympathy backs Red Bull (Shara just keeps walking on and on)
Prodge’s Smack My Bitch Up to flog John Stalker’s Home Security System (you can’t domestically abuse with these cams everywhere)